Everyone in the world seems to be preoccupied with corroborating the popular rhyme that its going to tough for businesses especially start-ups to survive the ongoing economic meltdown.
The logic sounds too strong to ignore, drying up market demand and the fact that increasingly capital finds cash more interesting than a risky asset in hand (or any asset in hand for that matter). Any thought of start-ups having a chance looks naive at best.
I take unpopular stand and see this turbulence as a great opportunity for startups. Startups who can provide disruptive models for cash preservation & growth for struggling enterprises.
When companies are struggling to survive, they are willing to try risky options that give them hope. The alternatives are far too gloomy.
Startups are always risky options to do business with, but these options can look more attractive than ever before if they can offer hope of longevity and survival for struggling enterprises.
My suggestion to budding entrepreneurs? Evolve an interesting model that creates real cash burn reduction options for struggling CEOs. You would be surprised, how enthusiastically market laps up your services.
Its time to think out of box and that's the only way startups can survive.
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Subodh Vinchurkar, is founder of ADPS Consulting and can be reached at subodhv AT adpsconsulting.com
