There is a debate in blogosphere about whether YouMagix is a web2.0 portal or a yellow page portal or just another user generated content attempt.
Checkout YouMagix team's thoughts about the question.
Friday, July 27, 2007
Monday, July 23, 2007
YouMagix.com - Find your Options
A very late update as your truly was busy in launching his new venture YouMagix
Checkout YouMagix website and YouMagix Blog for more information about this venture.
Your feedback is welcome!
Checkout YouMagix website and YouMagix Blog for more information about this venture.
Your feedback is welcome!
Thursday, July 5, 2007
India New Venture Ecosystem Update - 05-July-2007
Vinod Dham on India Plans
Vinod Dham, who is working through NEA IndoUS Ventures fund for India plans, on investing in India. The article also mentions he has $189 million fund for his India plans. Checkout...
VCs on funding ventures targeting lower Income segments
Indian Venture Capital Known Names talk about investing in social entreprises working targeting lower income segments that CK Pralhad refers as bottom of the pyramid. You may find some of it (if not the most of it) interesting.
Vinod Dham, who is working through NEA IndoUS Ventures fund for India plans, on investing in India. The article also mentions he has $189 million fund for his India plans. Checkout...
VCs on funding ventures targeting lower Income segments
Indian Venture Capital Known Names talk about investing in social entreprises working targeting lower income segments that CK Pralhad refers as bottom of the pyramid. You may find some of it (if not the most of it) interesting.
Monday, July 2, 2007
Advertising to Paid Audience - A Cool Idea or an Economic Non Starter
Advertising to paid audience is an economic non-starter. The businesses have little reasons to advertise on such platforms because on is perverse economic incentive. as the receiver of ads are solely driven by incentive to make money will not have need in most of the cases for services/products that they choose to receive communication for.
enidhi blog has an interesting analysis of mGinger business model. Checkout if you want to understand the economics around a model that leverages paid audience as ad consumers.
enidhi blog has an interesting analysis of mGinger business model. Checkout if you want to understand the economics around a model that leverages paid audience as ad consumers.
Podcasting and India Startups
Podcasting is an interesting medium. Though going by the numbers, it is not a viable venture driver or a full fledged marketing medium yet, it throws up interesting options for startups if target market is around the same psycho-graphic profile.
1. If your target market is upwardly mobile, rich multimedia hungry audience. This can be a great medium to reach that niche audience with biggest ROI on marketing dollars when compared to other potential channels.
2. You can also use podcast to monetize some part of your core IP or Idea. For example, a job board can use custom podcast offering to it's advertisers as a premium service.
The moral of the story, go and leverage this new and interesting medium to get largest buck for your core idea. If you are willing and ready to wait for next 2-4 years, you may also do well to plan your venture around podcasting and vcasting (video streaming).
1. If your target market is upwardly mobile, rich multimedia hungry audience. This can be a great medium to reach that niche audience with biggest ROI on marketing dollars when compared to other potential channels.
2. You can also use podcast to monetize some part of your core IP or Idea. For example, a job board can use custom podcast offering to it's advertisers as a premium service.
The moral of the story, go and leverage this new and interesting medium to get largest buck for your core idea. If you are willing and ready to wait for next 2-4 years, you may also do well to plan your venture around podcasting and vcasting (video streaming).
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