Podcasting is an interesting medium. Though going by the numbers, it is not a viable venture driver or a full fledged marketing medium yet, it throws up interesting options for startups if target market is around the same psycho-graphic profile.
1. If your target market is upwardly mobile, rich multimedia hungry audience. This can be a great medium to reach that niche audience with biggest ROI on marketing dollars when compared to other potential channels.
2. You can also use podcast to monetize some part of your core IP or Idea. For example, a job board can use custom podcast offering to it's advertisers as a premium service.
The moral of the story, go and leverage this new and interesting medium to get largest buck for your core idea. If you are willing and ready to wait for next 2-4 years, you may also do well to plan your venture around podcasting and vcasting (video streaming).
No comments:
Post a Comment