Showing posts with label New Business Resources. Show all posts
Showing posts with label New Business Resources. Show all posts

Thursday, April 9, 2009

How to NOT have a high blood pressure and migrane when running a small business

In a recent inner entrepreneurs circle meeting, I came across a common theme of "pressures the entrepreneurs face everyday and impact on their physical & Mental health".

So we got together with people who have made it big & brainstormed the common Dilemma. What came out was very powerful wisdom.  

Interesting Read - something that very closely reflects what almost 99% of startup entrepreneurs go through.


My doctor recently diagnosed me with High Blood Pressure & said I need to de-stress.

As a small entrepreneur I spoke with my mentor, a seasoned entrepreneur (a very successful one), and shared my problem of over involvement, ensuing stress and results such as burn outs, headaches, stress & high blood pressure. Above all I don't have time left to think about important things and issues important to grow my business.

He didn't seem surprised and said 100% of the small business owners have this problem and the solution is simple yet difficult. Nevertheless, solution is required if business owners have to take company from status of a small enterprise to medium or big one.

So what is the solution? Sounding skeptical, I asked politely yet impatiently

Solution is a simple word called delegation. It is not a noun, it is a verb & signifies action.

Delegation frees up owners time to work ON the business and not IN the business. Owners should never work in the business, they should have capable people doing low to medium value execution jobs so that they can focus on tasks critical to grow the business and to make it successful and big.

You mean let someone else do what is critical for my customers? Business Operations? are you crazy? They can sink my business.

Yes, that is what I mean & that is exactly what is required to not die young as an owner of a small enterprise, but to die old and happy owning a billion dollar business.

Ok, ok, I got to believe you for all the problems I have. But how do you do it? and make sure people do not kill your business?

It is simple to to delegate effectively. But beware, If not done properly, it can kill the business itself. All the steps are necessary, you skip one and you are doomed. You do it all and you have an easy life.

Yes I am all ears to listen, please tell me how to do it?

1. Before doing anything and everything ask a simple questions, Can any one else do it?

2. If the answer is yes (it is yes for most of the non-strategic & execution related things), identify that person who can do it for you.

3. If you don't have that person HIRE him/her. It may sound like unnecessary expenditure, but your job is to grow business to cover that expense.

Tell yourself, you have two options, do it & keep doing it and never have time to grow the business or take some risk, hire some one capable & focus on growing the business.

4. The most difficult part is to Give him/her the job

It is simple but you gotta be careful .  Beware your business depends on that job being done on time & accurately. Follow these simple steps and you are on the way

1. Provide the person

A> Complete information on what needs to be done

B> Skills required to do the job. Don't assume people automatically have skills, if required arrange for training

C> Empower and provide authority & access needed for the job

D> Provide practical time that would take to complete the job

E> Instill a sense of urgency and importance. Make sure you say that it is important that it is completed on time. Dont assume people would automatically take the job seriously.

D> Define what do you mean by completion. Can you check for A, B, C, D items & verify that it is complete? Tell him/her the deadline and need to deliver A, B, C, D, E items and meet you or communicate to you the completion on all of them.

Dillegently track completion - People would not take you seriously the next time, if you didn't!

Simple isn't it!

If you followed these simple steps, soon you would realize you have all the money to pay all the people working IN the business because now most capable of them all YOU has enough time to work ON the business.

A simple test of leadership is to count how many leaders have you grown to run your business.

Happy Growing!

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Subodh Vinchurkar is founder of ADPS Consulting & Ghoomo.com and can be reached at subodhv AT adpsconsulting dot com

Monday, July 2, 2007

Podcasting and India Startups

Podcasting is an interesting medium. Though going by the numbers, it is not a viable venture driver or a full fledged marketing medium yet, it throws up interesting options for startups if target market is around the same psycho-graphic profile.

1. If your target market is upwardly mobile, rich multimedia hungry audience. This can be a great medium to reach that niche audience with biggest ROI on marketing dollars when compared to other potential channels.

2. You can also use podcast to monetize some part of your core IP or Idea. For example, a job board can use custom podcast offering to it's advertisers as a premium service.

The moral of the story, go and leverage this new and interesting medium to get largest buck for your core idea. If you are willing and ready to wait for next 2-4 years, you may also do well to plan your venture around podcasting and vcasting (video streaming).

Sunday, April 29, 2007

Entrepreneurship Resources : Free PR sites

Irrespective of the type of business you run, to succeed, you need to promote your business effectively.

Press release is one of the most underrated promotion tools. For success, make sure the press release you write is linked to a "news worthy" big story that can attract media attention.

Checkout following free media outlets that you can use to post your press releases, you never know, you may find your business on the front page and that too for free.

- Business portal 24 - Free press release outlet
- The Open Press - Free press release news wire http://www.theopenpress.com/
- PR distribution service PRCAI: http://www.prcai.org
- PR Web: http://www.prweb.com
- PR distribution service PRSI: http://www.prsi.in
- News Distribution Network - News Wire
- Ezine Articles - http://www.ezinearticles.com/

Go make that big impact!

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India Entrepreneurship Resource Series

During my first two ventures, I always found it difficult to get information about sources that could help me overcome some of the common challenges that new entreprises face.

With Enrepreneurship Resource Series of posts, I plan to contribute to this need in whatever small way I can.

Drop me a note if you come across resources that you think can help entrepreneurs in India or new ventures in general. I would be happy to publish them here.

Access to all the resource that I post is easy. Click on the label, below this post, named "India Entrepreneurship Resources" and you can see all the resources in one place.

Friday, April 27, 2007

Incubation with a Difference

Incubators typically provide operating facility, at times provide part capital and help as a networking platform for very early stage ventures. The success of incubators has been at best hazy with valid arguments for and against their effectiveness.

According to a news snippet, Marc Benioff, the highly visible CEO of Salesforce.com has given incubation a new dimension.

Instead of providing funds or space, Salesforce incubator provides access to technology and know-how to startups who plan to develop complementary applications. A more powerful dimension is access to market. Complementary applications that supported companies plan to develop will find ready market in SalesForce customers.

Access to market is a far greater force when compared to subsidized space or funds that can sometime become crutches rather than helping hands. This is an interesting new success factor that other incubators can use to empower their mission.