Advertising to Paid Audience - A Cool Idea or an Economic Non Starter

Advertising to paid audience is an economic non-starter. The businesses have little reasons to advertise on such platforms because on is perverse economic incentive. as the receiver of ads are solely driven by incentive to make money will not have need in most of the cases for services/products that they choose to receive communication for.

enidhi blog has an interesting analysis of mGinger business model. Checkout if you want to understand the economics around a model that leverages paid audience as ad consumers.